26 Flavours
of Cornwall

The Poly, Falmouth
06—14 August 2011

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Freshly picked words and mouth-watering design combine to celebrate Cornish food and drink in a show that's good enough to eat.

Flavour 08/26

Cornish Fairings

The name of these sweet and spicy ginger biscuits comes from the edible treats you'd find at a fair.

The writer

Jenny Day

Based in South East Cornwall Jenny is an emerging writer and novelist holding a degree in Physics from Reading University and an MA in Creative writing from Exeter University. Jenny likes to work with edgy material giving it a fresh twist, often by combining concepts that do not sit easily together.

Jenny believes that a really good piece of writing should be fun, not only entertaining but also challenging the reader to a fresh viewpoint on a familiar subject. Prior to studying creative writing Jenny enjoyed a 20 year career as a video editor and archive preservationist working for BBC TV and various other broadcasters, work which exposed her to a huge diversity of stories and storytelling styles.

She now works as a freelance writer and is also co-founder of the South West Screenwriters and Storytellers Group in Plymouth. 

Web

The designer

Lee-John Watts

A graduate from the University College Falmouth in 2005, Lee has worked with many design professionals throughout the UK.

He has created new brand identities, and rebranded many famous names including the full re-brand of La Cafetière. Over the last three years he has also helped shape websites & print publications. Some clients include; Velcro4Schools, PH Jones, Westbridge Furniture, Incertameter, Boughey Distribution Ltd., Chester Racecourse, and eco Energies UK.

He is passionate about his work and has a great desire to inspire and to teach.

Lee has enjoyed working with another professional within a new media on this inspirational project.

Web

The final piece

Reality Bites

Reality Bites

Brevity is not my best talent, or so it would seem.

The original concept for our flavour, as I have already explained, was a cartoon which would contain 26 factoids, and things to do with fairings. In abstract it sounded great fun. In practice what I ended up producing was a list of bullet points which were far too wordy and didn't really have an obvious narrative running through them.

Site Visit

Site Visit

Trebah Visit

Given that I have lived in Cornwall for nearly 15 years it seems almost incredible to have to admit that I have never visited Trebah Gardens. My partner and I have frequently walked round Eden and Heligan but somehow Trebah has escaped our attentions until now.

Spurred on by the desire to see where my work would soon be on view we spend a glorious day at the site.

 

Taking Shape

Taking Shape

The Words take shape.

(Photo courtesy of Foodista via wikipedia)

The words for the Cornish Fairing project are starting to take shape.

After the initial concept meeting we have continued to develop the ideas. At Easter a talnted young fellow writer, (Helena Baker), who is also an honorary member of my extended family, visited us and the two of us spent several happy hours dreaming up ever more bizzare possible uses for the fairing before I selected those which might actually be used.

The Initial Concept Meeting

The Initial Concept Meeting

And so it begins...

The Cornish Fairings team of Jenny Day (writer) and Lee Watts from Creative Edge (designer) met for the first time on 13th April at the Creative Edge offices in Truro, a meeting ably facilitated by Dave Rickett who is the director of Creative Edge.

Ther brief was to produce something which would work both as an A2 Poster and as an A3 table mat. We wanted to do something which would be fun and easy to read so a graphic novel or storyboard concept seemed to be the best way to make good use of all the lovely space available.